2024 World Truck of the Year and International Pickup Awards

Both Ford Pro and Volkswagen Commercial Vehicles have won the International Pick-up Award (IPUA) three times. While the Ford Ranger and Volkswagen Amarok They completed their “hat-trick” of IPUA victories, this time with brands and models sharing the prize. This is the first time this has happened since the launch of this global award in 2010.

“After the IPUA 2023 group tests conducted in Greece last month, it was impossible to separate the two models as both the new Ranger and the Amarok were developed together and are manufactured at the Ford plant in South Africa. Although they are,” said Jarlath Sweeney, Chairman of the IPUA Jury. : “It is a collaborative project, each manufacturer has managed to maintain its unique design and driving characteristics, which customers will attest to.”

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Hans Schipp, General Manager, Ford Pro Europe: “We are delighted that the Ford Ranger has been recognized by the IPUA jury for the third time, confirming its continued appeal as the most popular pickup truck in Europe over the past eight years. The new Ford Ranger offers the widest range of configurations yet, giving customers the sophistication they need for workdays and weekends, both on and off the road.It’s ready for work and play.

Karl Bernqvist, Member of the Brand Board responsible for Purchasing at Volkswagen Commercial Vehicles, also expressed his satisfaction with the event: “The Amarok is a pickup truck that performs reliably on and off-road. It convinced the jury in both cases. “With the 2024/2025 International Pickup Award, the Amarok has already achieved the treble in just 14 years of production. This vote of confidence honors the entire Volkswagen Commercial Vehicles team. We would like to thank you for that!”