Create A YouTube Channel Trailer That Turns Views Into Subscribes

YouTube is the second-largest search engine and is bustling with a mind-boggling number of channels. This, in turn, makes it challenging for newcomers to make a mark. There are too many components that decide the future of your YouTube channel, be it thumbnails, channel art, end cards, descriptions, and not to forget, the video content itself. 

But, there’s another element that can help viewers get acquainted with you, your brand, and your channel – the Channel Trailer.

A compelling channel trailer is the most engaging way to introduce your channel to your audience while encouraging them to subscribe. The channel trailer starts playing automatically when new users view your channel, making it an effective way to present a concise overview to the world.

However, creating a YouTube channel trailer isn’t as simple as it may seem. It is a careful process and requires a bit of research and effort. So, if you are new to creating a channel trailer, continue reading the guide and learn practical tips to create a masterpiece for your channel. 

A Brief Overview Of YouTube Channel Trailer

Before getting into tips and tricks, it’s essential to figure out what the YouTube channel trailer exactly is. It is a video designed to help the audience quickly learn about your channel. The channel trailer is displayed at the top of your YouTube channel page. When enabled, it plays automatically for your non-subscribed visitors. 

It gives a quick introduction to viewers, so they can learn more about your brand and business and then, subscribe. An appealing channel trailer is vital to getting viewers, growing a steady subscriber base, and making money from your channel. In a nutshell, it gives people the means to discover and support your work. If you are looking forward to attracting a new audience, create the finest trailer so your channel goes right to the heart of the viewers. 

A guide to creating an engaging YouTube channel trailer

Here, we’ve put together some tips and tricks to make a channel trailer that’s drop-dead gorgeous and simply irresistible. Use the best YouTube video editor to get things done in a snap. 

• Think like a viewer

The first thing every YouTuber should do before creating a channel trailer is to step into the viewer’s shoes and find what they expect from you. One should assume that the viewers know absolutely nothing about one’s brand and create a trailer video accordingly. 

Think about what a viewer (and potential subscriber) might immediately want to know about your channel and what information is most important to impart in those crucial first few seconds. 

Viewers should be certain that they’ve found the right channel for them in the first 5-10 seconds; otherwise, they’ll skip the video, making all their efforts almost useless. Only when you understand what the audience wants, will you be able to serve up valuable content. 

• Script matters the most

Structuring your video from start to finish is mandatory to make your channel trailer stand out. Before proceeding to create a trailer video, jot down essential points and put a clear and compelling message to attract the audience. 

The more concise and impactful your channel trailer is, the more views and subscribers it will get you. Since you have a lot to cover and have only a few seconds, a script will help you avoid lots of reshoots and voice breaks while making it possible for you to hit all your key points in minimum time. 

From the words and images appearing on the screen to music and sound, everything should clearly communicate your brand’s message to the viewers. Use the YouTube video editor that lets you execute the storytelling approach in the best possible way. 

• Less is more

Keep in mind that the YouTube channel trailer is created to offer a quick preview of your channel, hence, you don’t need to feature that you’ve done and created in the past. Feature the best and coax new visitors to subscribe to your channel. 

The entire point of a YouTube channel trailer is to pitch the best things about your business, brand, and content to new viewers in the quickest way possible. There is no point in creating explainer videos; after all, what are the odds that your viewers will set through a five or ten-minute video before deciding whether they are in the right place or not. 

When it comes to creating the channel trailer, every second matters. Therefore, keep it short with engaging information to hook the viewers immediately. Use the combination of short scenes, text, sounds, etc., to make the most of your trailer video. 

• Don’t forget to include music and high-quality graphics

Nothing draws in your viewers more than premium-quality graphics combined with the right music. Great visuals always keep the viewers hooked while leaving them spellbound. 

Use the music that sets the tone and energy for your channel trailer. However, you need to make sure that the music and graphics remain consistent with your channel, word, and brand. The trailer infused with high-quality graphics and appropriate music creates a cohesive brand image which further leads to increased brand awareness. 

Creators can use either dynamic or still elements to draw their viewers’ attention and to keep them engaged for a while. 

• Give them one perfect reason to subscribe

Take one simple thing into account- YouTube is loaded with thousands of other channels that probably cover the same niche as you. So you need to come up with that masterpiece that differentiates you from others. 

Honestly speaking, all your efforts of creating an engaging channel trailer will go in vain if you fail to give your viewers one perfect reason to subscribe. Just make them think about why you are different from other channels and why they should make you a part of their lives.

Also, don’t forget to include the call-to-action at the end to encourage viewers to take action. Instead of just asking them to like, comment, and share, ask them to subscribe for earning long-term benefits. 

Conclusion

YouTube gives creators several ways to appeal to new viewers; hence use the best combination of everything to turn your one-time viewers into life-long subscribers. By creating a well-thought-out channel trailer, you can not only drive new subscriptions but also build a loyal viewership that will happily watch and share each new video you publish.

Alban Parsons

“Social media evangelist. Baconaholic. Devoted reader. Twitter scholar. Avid coffee trailblazer.”