Automobili Lamborghini opens a new chapter in esports and talent development

(Motorsport-Total.com) – Season 5 of Super Trofeo Esports will start soon. Automobili Lamborghini will also participate virtually in 2024 through its eSports initiative The Real Race.

The global platform is designed to not only showcase the skills of virtual drivers from around the world, but also to bridge the gap between virtual racing and real-life racetrack experiences.

The aim of the integrated approach is to find and promote emerging talent and give them the opportunity to taste real motorsport through the sought-after young driver programme.

Super Trofeo Esports – the gateway to professional racing

The search for new talent and reaching younger generations has led Automobili Lamborghini to open a new TikTok channel: Lamborghini Next. This social media channel aims to highlight events such as the eSports Championship, the entire gaming world, VR, the metaverse and all forward-looking initiatives in the spirit of the brand identity.

EU participants compete against each other in a four-round online racing series with heated competition and subsequent independent qualifying. In the North America, Latin America and Asia Pacific regions, there will be heated qualifiers followed by a regional final with the top 24 drivers.

New Esports Challenge – A new era of racing

The most capable driver will have a starting spot at the Lamborghini Super Trofeo World Finals in Jerez de la Frontera, where not only the best driver will have the opportunity to compete on simulators with MOZA Racing equipment for the Lamborghini eSports team and the Lamborghini eSports team. Young Driver Program 2025, but also to experience the real Lamborghini racing atmosphere on the track.

Registration to participate is possible at https://esports.lamborghini/register/. The exact schedule can be viewed at https://esports.lamborghini/super-trofeo-esports/.

As part of a confirmed collaboration with Gameloft, the third part of the eSports Challenge remains an important part of the Real Race platform. A completely new car model will be launched this year. Details and registration details will be announced at a later date.

Lamborghini eSports team

The challenge takes place in the Asphalt Legends Unite mobile game, and includes unique time trial events across platforms for iOS, Android, Microsoft/Xbox, and for the first time on Nintendo Switch and PlayStation. The best players will advance to the final and compete in a live elimination stage on site at the Lamborghini World Finals in Jerez de la Frontera in November.

Automobili Lamborghini's newly formed esports team, featuring top talents such as David Tonizza, Dario Iemmulo, winner of the Real Race/Super Trofeo Esports 2023, and Daniel Savini, is at the starting point to challenge and defend Lamborghini's racing honor in the virtual world . The real world.

The team is also represented by two drivers from abroad: Skyler Loverink from the USA and Jed Hutchinson from Canada. The team's main focus this year will be SRO Esports' Intercontinental GT Esports Series, which starts in June and will take place in six stages until the end of the year.

For the first time in 2024, the eSports team will meet their real-world counterparts as part of the Young Drivers Program in Jerez de la Frontera, where they can show off their skills on real asphalt.