Porsche Holding Salzburg: orders via WhatsApp

In times of growing shortages of workers and skilled workers and increasing digital transformation, companies must and can take new paths. Companies are increasingly relying not only on “informal” profiles on all the platforms popular with young people, where you can then apply straight away. For example, Porsche Holding Salzburg now relies on applications via WhatsApp. Answering a few simple questions is enough to start the process.

Porsche Holding is looking for digital employees

“Especially in times when qualified workers are scarce, this initiative is an important step to meet people where they are anyway – in the digital space,” said the HR director of the largest car trading company, according to his own information. In Europe, Klaus Vitka. “Those interested can apply within two minutes, without any bureaucracy or long forms.” Ultimately, the shortage of skilled labor is “one of the major challenges. It is important to take new paths.” The company operates more than 40 Porsche Inter Auto workshops.

Recently, there have been increasing reports in the media that more and more companies are expanding their headhunting strategy to include digital worlds – some of which are no longer new. Often “cool” videos on Tiktok etc. are enough to get applications for a company.

The campaign, entitled “New job? With a conversation about Porsche!”, which the Salzburg car dealer is now launching “everywhere”, relies on classic methods such as posters and TV ads and not only “heavily” on so-called social networks. The media, so that the number of applicants via WhatsApp will increase as hoped. The company said there have been a few dozen successful orders without a campaign since the beginning of October.

(Source: APA)