Amazon Prime Video is receiving a comprehensive update that significantly improves the user interface on TVs and aims to make the process more convenient.
With these innovations, Amazon wants to make it easier for its users to find content and provide personalized recommendations based on their interests.
New navigation bar
The redesigned navigation bar provides faster and easier access to key categories like Home, Movies & TV, Sports, and Live TV. Additionally, active add-on subscriptions like Disney+ or Paramount+ are prominently displayed. The new “Prime” destination highlights content available at no additional cost with a Prime membership, making it easier to find Prime-exclusive content.
Improved hero rotation
The updated Hero Rotator now offers content that can be watched, rented, or purchased through a subscription. Users have the option to stream, purchase, or subscribe to titles directly, making accessing the content they want faster and more convenient.
Simplified management of additional subscriptions
Managing additional subscriptions has been greatly simplified. Users can now explore, subscribe to, and manage new subscriptions more easily. Personalized recommendations for new subscription options help you find the right services.
Amazon Prime Video Charts
Popular movies and TV shows are now categorized by genre and category, making it easier to navigate the vast selection. These charts help users quickly discover the most relevant content.
Improving recommendations with artificial intelligence
Amazon relies on generative AI (Amazon Bedrock) to provide personalized recommendations. Tailored collections of movies and TV shows ensure users can find content that suits their tastes. Additionally, large language models (LLMs) simplify content information to provide a clearer overview.
Better content ranking
New logos indicate which subscription a piece of content comes from, and a yellow shopping bag identifies content with additional costs. This visual labeling makes it easier for users to immediately identify what content is included in their Prime subscription and what content requires additional costs.
User experience improvements
New animations and smooth transitions provide a more engaging visual experience. Hero Rotator's auto-play video on TVs as well as recommended live TV channels for auto-play contribute to a smooth user experience.
sources):
Amazon / Jorn Schmidt
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