| Larisa Belovets
| October 1, 2024
The ice cream pioneer's new product comes in three flavours. They were presented as part of an exclusive tasting event at Jewel Vienna, including Magnum Ambassador of Enjoyment Barbara Meyer.
The fact that ice cream season is far from over despite the fall temperatures was on display at the tasting event Magnum. Many celebrities, press representatives and ice cream lovers came to the rooftop bar on Monday.”jewel” in Vienna's second district to taste the ice cream pioneer's new product together. They are sold to match the location “magnum candy” They are truly 'gems' in the freezer shelf, reminiscent of chocolate candy.
New product in three varieties
Magnum “bonbons” come in three types: Golden Carmel Billionaire It combines vanilla ice cream with lightly salted caramel sauce, covered in golden caramel chocolate and finished with crunchy cookie pieces. With similar ingredients, but distinctly different in taste, “bonbons” are present in this variety Salted caramel and almonds – These are small bites made of vanilla ice cream, refined with a little salted caramel sauce and covered in Magnum chocolate, refined with toasted almond pieces. But biscuit lovers also care about: White chocolate and cookies Combines creamy ice cream with cocoa cookie sauce, crunchy white chocolate and crunchy cookie pieces.
“Crack” twelve times
The dessert format was chosen because it is very practical and can be eaten in small quantities in any situation and, above all, it can be shared: whether on the sofa, at the office or on the go. Each cup contains twelve pieces of ice cream dessert, which is what particularly interests the model Barbara Mayer Who spoke to guests at the exclusive tasting event as an ambassador to enjoy Magnum. “The special thing about Magnum is that 'crack' at the beginning. With sweets you get that a dozen times in a can.” In total, it took five years to develop Magnum candy, explains the hostess Andrea Huber Chalminer (Lead Ice Cream Category Unilever Austria).
Well-known guests
Top models and fashion designers, among others, enjoyed a wonderful evening at the rooftop bar Juwel with a stunning view of Vienna. Barbara Mayer (Magnum Enjoyment Ambassador 2024), advertising icon and actress Chiara Pisatia music star Ramesh Nairdesigner Nikki OselAnd presenter and DJ Martina Kaiser With a daughter An entityphotographer and podcaster alex list With his wife Tanyaphotographer Caro Strasnickbest-selling author Susan KristicTV presenter Andreas Moravec and director Barbara Mayer Binh Nguyen From Berlin.
leadersnet Was there at a tasting event. You can find impressions in our gallery.
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