How Darbo ensures digital freshness on the web • INTERNET WORLD Austria

Whether jam, fruit spread or syrup – the Darbo family has been making delicious fruit treats since 1879 – and successfully. In order to make the brand experience in the digital age more inclusive and equally attractive to all target groups Darbo Digital Specialists from number one They were tasked with visualizing and redesigning their web presence. The new look now combines the brand’s traditional aesthetics with the latest technology and provides users with an excellent user experience.

One of Digit-One’s primary tasks was to carefully and appropriately translate the company’s brand values ​​into the digital world. The team deliberately opted for restrained animation and used parallax cloud edges during unit transitions to give the products and categories the illusion of floating. The color scheme is light to further emphasize the lightness of the brand. Since Darbo has a distinctive style, the product images speak for themselves and are widely used. They present Darbo’s delicious dishes so perfectly that you will want to try them right away. In order to differentiate between the B2C and B2B areas, a “dark mode” with a dark beige color is used.

In addition, the entire product range had to be accessible to both B2C and B2B target groups, and all content had to be translated into a seamless user journey. With new content – ​​for example, recipe ideas that match products or filterable search – Digit-One improved the entire user experience, added a common theme, and thus increased time spent on individual pages.

The process was carried out in close coordination with the creative agency. Demner, Merlisic and Bergman (DMB.), who as the brand custodian was responsible for creating and populating the content.

Beno Boren, Project Manager and Co-Founder of Digit-One: “We are proud to have worked for this well-known traditional brand. The strong concept, future-oriented programming and the new, exciting look now strengthen Darbo’s presence and make it fit for the digital future ahead.

Klaus Darbo, Member of the Darbo Management Board: “Digit-One quickly understood our needs and quickly integrated them into an attractive overall concept. We are very satisfied with the result, which was also very well received by our customers.