Moët Hennessy is investing in non-alcoholic sparkling wines

With Moët Hennessy, LVMH's wine and spirits division, investing in the French sparkling wine brand French Bloom The company hires one The first step into the world of non-alcoholic wine. To date, Moet's portfolio includes Dom Pérignon, Joseph Phelps Vineyards, Krug, and Terrazas de los Andes.

“At French Plum our goal has always been just that A non-alcoholic sparkling wine of great complexity To create things that allow everyone to celebrate together. “In Moët Hennessy, we have found a partner who shares our vision for the future of the non-alcoholic category and our commitment to expanding engaging moments of togetherness,” said Maggie Fririgan Taittinger and Constance Jablonski, co-founders of French Bloom.

French Bloom was founded in 2021 by Maggie Frijean Taittinger and Constance Jablonski, as well as Maggie's husband Rudolf Frijean Taittinger, after several years of research and development work. In less than three years, they got their own coffee range, which is from French organic wines of Chardonnay and Pinot Noir varieties It is manufactured and delivered to more than 30 countries.

»We are extremely proud to partner with French Bloom, a leader in non-alcoholic sparkling wines with unparalleled taste and distinctive brand identity. This investment is in line with Moët Hennessy's key strategic initiatives and underscores our commitment to providing high-quality non-alcoholic products to consumers who are limiting their alcohol consumption. We are confident that our expertise in wine and spirits, combined with the exceptional innovation and visionary leadership of the French Bloom team, will enable us to shape the future of the category. “We look forward to working with Maggie, Constance and Rudolph,” said Philippe Schauss, CEO of Moët Hennessy.