Ornellaia Vendemmia d’Artista 2019 Il Vigore online auction raised over $300,000

The project “Ornellaia Vendemmia d’Artista«Makes exclusive character for each new one Ornellaia– Vintage visible. It has been created every year since its debut in 2006 contemporary artist Site specific artwork and set of stickers throughout limited edition.

The project envisions that each Ornellaia case (six bottles of 750ml each) will contain a bottle bearing the artist’s designed label. The project also includes a limited edition of 111 large bottles: 100 Jeroboam (three liters), ten Imperial (six liters) and one Salamanzar (nine liters), all numbered and signed by the artist personally.

nature cycle

Swedish artists made precious bottles this year Natalie Djurberg And the Hans Berg Designer. The focus of the work is the theme of transformation and nature cycleIts ever-evolving vitality and the comprehensive term der driving force. Among the pieces auctioned are nine Imperial (six liters) and only Salamanzar (nine liters) bottles of “Ornellaia Vendemmia d’Artista 2019”.

“We are very pleased to continue to support the growth of this special project that we believe in. From the beginning we had hoped that Mind’s Eye would develop in such a way that it would be accessible to a wide audience in different places around the world. This global vision continues to emerge today and is present All museums Guggenheim-constellation Present: New York, Venice, Bilbao «, says Giovanni Geddes da FeliciaOrnellaia CEO.

Inclusion of all senses

Program developed by the Guggenheim Education Department »Mind’s eye“It helps the blind and visually impaired to experience art through the use of all other senses. This promotes the development of creative impressions, emotional connections and memories Perception must stand the test of time. As with art, according to Geddes da Filicaja, appreciating great wine requires the involvement of all the senses. In line with this idea led Ornellaia to support the expansion of this particular programme. Donations collected through the “Ornellaia Vendemmia d’Artista” allow the Solomon R. Guggenheim Foundation to develop the program’s activities with the aim of achieving this. To extend the model to other technical institutionsso that their excellent quality becomes the leitmotif of international museum programs for the blind or visually impaired.

Develop verbal descriptions

“With the continued support of Ornellaia, we will expand Mind’s Eye programs to a global audience with a focus on Develop verbal descriptions In all of our museums,” he says Richard ArmstrongMuseum Director and Solomon R. Guggenheim Foundation.

Next year’s content for the Peggy Guggenheim Collection will be produced with translations into multiple languages. In addition, the Events in New York Online programs will continue and will be available internationally. Looking to 2023, Armstrong plans to use auction proceeds to focus on bringing Mind’s Eye content to the Guggenheim.Museum in Bilbao to work out.