Palmer's CEO Jung: Under his direction, photo retouching has stopped

One thing can be said about boys: they are full of energy.
So does Janice Jung. Palmers' new CEO and co-chair is in charge of the brand change.

The green color code in the logo has remained the same since Janice Jung took over the company. Otherwise, Palmers presents itself as a completely new one. The textile manufacturer’s “Sexy, Not Sorry” campaign recently ran a poster at Vienna’s Westbahnhof station at an altitude of more than 1,200 meters.² caused a stir

The transformation is primarily driven by the 32-year-old. As co-chairman and CEO, Jung is in charge of the business and “passionate about the mission.” The local company, which has been around for almost 110 years, needs to look younger, more diverse and more open. “We are still in the middle of a rebranding process,” says the German native, who worked in consulting firms in previous years. After all, presenting a brand in a new way requires more than just a change of image. “When I joined, our average customer was 58. On the one hand, the repositioning was meant to broaden the target group. On the other hand, it was meant to send a clear message: every woman should feel comfortable as she is. And also—or especially—in lingerie. Accordingly, the company stopped retouching images under his direction. Meanwhile, we started making the elderly, overweight people, and people with disabilities visible and inclusive. “We are moving on this path despite all the resistance.” Are we risking losing some of our regular customers? “Anyone who takes new paths inevitably takes risks.”