By integrating artificial intelligence (AI) into its products, SAP wants to accelerate profit growth. Customers are willing to pay an additional fee of up to 30 percent, said Christian Klein, president of the Walldorf Group. “Customers see tremendous value. This will lead to an increase in bookings and revenue.” Announce the introduction of more AI positions for various fall program offerings.
However, SAP has been somewhat more cautious about cloud sales this year. Klein had previously identified AI technology as a growth engine. So, the company recently invested for an undisclosed amount in startups Alpha, Queer, and Anthropic, which are developing so-called generative artificial intelligence in the ChatGPT style.
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