In a class action, they are demanding compensation of 550 million euros for “systematic and widespread non-compliance with European data protection regulations” in the period from May 2018 to July 2023. The most important Spanish daily newspapers such as “El Pais” and “El Mundo” participate in the lawsuit. “ABC” Or “La Vanguardia”. The Spanish media companies are basing the claim amount on advertising losses resulting from the behavior of the American technology giant that distorts competition.
Mark Zuckerberg’s American company has been explicitly banned by the European Union’s data protection authority since mid-November from sending personalized online ads to customers in Europe based on the browsing behavior of users of online Meta platforms.
The European Data Protection Board (EDPB) has taken action against Meta’s continued breaches of the General Data Protection Regulation (GDPR) by processing personal data for advertising purposes without the consent of those affected. EDSA follows an initiative from Norway, where the ban has been in effect since last summer.
The Spanish media group’s class action lawsuit could set a precedent in Europe, causing new legal and financial problems for the social media giant in the European Union.
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