Focus on design and ease of use
The main theme of his speech is electronics design. Jobs criticizes the fact that the focus in the United States is on car design, while little attention is paid to electronics. He calls on designers to pay more attention to the design of computers because these products, whether well-designed or poorly designed, are mass-produced and thus have a huge impact on people’s daily lives. The publication of his speech not only gives us a glimpse into the wise thoughts of one of the greatest innovators of our time, but also reminds us of how far we have come in technological development – and how much of that is due to Jobs’ tireless efforts to strive for excellence.
Jony Ive about the video
“Steve rarely attended design conferences. This was 1983, before the Mac, and Apple was still in its infancy. I find it impressive how deeply he understood the dramatic changes that were about to happen as a result of the spread of computers. Of course, he was not only prophetic, but he was also instrumental in defining the products that would change our culture and our lives forever,” Apple design legend Jony Ive wrote of the video.
Steve Jobs on Artificial Intelligence
further down In the article There’s a short clip of Steve Jobs talking about “artificial intelligence”: “The main difference between machines now—and I’ll use the word ‘machine’ for the brain—is that humans are conscious. We are aware of our consciousness: ‘I think.’ As far as we know, no computer or more advanced animal has ever said ‘I think.’ There’s a lot of work being done in AI to understand what consciousness is and whether a computer can be conscious of itself at all. Many of us are excited because, frankly, we don’t know if we’re anything more than a machine.
The Steve Jobs Archive was founded in 2022 by Laurene Powell Jobs, Tim Cook, and Jony Ive, and includes a wide range of Steve Jobs quotes, photos, videos, and emails. The platform also offers Scholarships for young creativesdedicated to technology and the humanities.
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