The successful partnership has been extended – Holding Graz

For five years now, there has been a gondola in the airport lounge, while the Skygate in Schladming bears the Graz Airport logo. Both advertising campaigns are part of the cooperation between Planai-Hochwurzen-Bahnen and Graz Airport, which has now been extended for another five years. The aim of this cooperation is, among other things, to increase the number of guests on both sides,

“Extending our partnership with Graz Airport is a win-win situation: While we continue to establish the Planai and Schladming-Dachstein region as a leading destination for guests from home and abroad, Graz Airport benefits from targeted advertising measures in the region. This cooperation not only strengthens our position as the largest leisure company in Styria, but also highlights the brand of Graz Airport as an important hub – a success story that we will continue to write together over the next five years.” So you are. George BlemmManaging Director of Planai-Hochwurzen-Bahnen GmbH.

“This partnership and its associated activities are a perfect tool to help each other increase brand awareness.” I was informed Wolfgang GrimusGeneral Manager of Graz Airport. The World Cup mascot Hopsie greets airport guests in a friendly manner in front of the terminal building or at the baggage carousels, while the Graz Airport logo on the Skygate in Schladming, for example. B. attracts international attention when the night slalom is broadcast.

“Through this cooperation, Planai-Hochwurzen-Bahnen is our ‘official partner’, which means that we support each other on a wide range of (communication) levels, among other things.” I mentioned Jurgen LoschnigGeneral Manager of Graz Airport. “This allows us to pool resources and find new synergies that will help us become better known internationally.”

Photo (left to right): Wolfgang Grimaus (Graz Airport), Georg Plemm (MD Planai-Hochwurzen-Bahnen GmbH) and Jürgen Luschnig (Graz Airport) on the visitors' terrace at Graz Airport.